The UAE Pro League have announced a two-year strategic partnership with Rixos Hotels, part of the Accor Group, to be the official hospitality partner for this exciting series of events – reaching a commercial worth of AED 2 million.
The agreement aligns with the Pro League‘s efforts to diversify partnerships and sponsorships in a way that best serves the interests of Emirati football while giving Rixos Hotels the opportunity to reach a new audience.
The announcement was made during a press conference held at Rixos Premium Saadiyat Island in Abu Dhabi on September 1st, 2020 – attended by UAE Pro League CEO Waleed Al Hosani, Rixos Hotels UAE Regional General Manager Cenk Unverdi and media representatives.
During the press conference, Al Hosani expressed his delight with the partnership, stressing it is an important move that serves the goals of the Pro League and benefits Emirati football. “This partnership works in the interest of Emirati football, and is in line with the programs and goals of the Pro League, which focuses on diversifying partnerships and sponsorships with various sectors,” he added.
The UAE Pro League CEO stressed that the agreement marks an important step for-ward, hailing the new partners. “Rixos Hotels are amongst the leading hotels in the tourism field in the world. We hope that the partnership agreement will benefit both parties.”
Al Hosani also expressed his gratitude to the wise leadership for protecting the health and safety of everyone in the UAE, and praised the efforts of our first line of defense who continue to work hard to raise awareness of precautionary measures to overcome the current crisis.
In turn, Unverdi echoed Al Hosani’s delight about the partnership while lauding the remarkable progress of the Pro League competitions.
“Over the past few years, the UAE Pro League’s competitions have grown to become one of the fastest growing form of entertainment in the region,” Unverdi said.
He confirmed that partnering with the Pro League is an exciting opportunity to “connect with football fans in the UAE and to invite them to discover the world of Rixos and Accor in return”.
“This partnership with the UAE Pro League continues our desire to provide a unique and premium experience to guests and football fans and is also the opportunity to share something truly exceptional with family and friends,” he added.
Established in 2000, Rixos hotels is one of the world’s fastest-growing luxury hotel chains specializing in memorable all-inclusive holidays. The chain operates four hotels in the UAE namely Rixos Premium Dubai in JBR Dubai, Rixos The Palm Dubai Hotel & Suites in Palm Jumeirah Dubai, Rixos Bab Al Bahr in Ras Al Khaimah and Rixos Premium Saadiyat Island in Abu Dhabi.