The festival will feature interactive pop-up activations, new-to-the-region product launches, exclusive promotions, masterclasses and innovative consumer experiences.
Abu Dhabi Beauty Week will feature an exciting line-up of new consumer experiences, including exclusive pop-ups by international and new-to-the-region brands, as well as an interactive masterclass programme hosted by global and regional beauty experts.
Taking place from 4 to 14 February, Abu Dhabi Beauty Week will bring the world’s leading brands and industry personalities to consumers across the emirate. In addition to major activations in Yas Mall and The Galleria Al Maryah Island, exclusive beauty promotions will be offered at Al Wahda Mall, Marina Mall, Abu Dhabi Mall and other participating malls in Abu Dhabi city and Al Ain.
Among the new-to-region brands participating in Abu Dhabi Beauty Week will be revolutionary skincare brand MDO, founded by globally renowned celebrity dermatologist Simon Ourian MD; innovative clean beauty skincare brands Haru Haru Wonder and ILIA Beauty from South Korea; natural, ethical and eco-luxe skin solutions under Secret Skin including Ranavat, Amly, Pure Earth and Mauli; award-winning makeup brand Kevyn Aucoin Beauty by celebrity artist Kevyn Aucoin; popular American cosmetics brand Stila; all-inclusive makeup brand Beauty Bakerie; and vegan and cruelty-free Parisian fragrance brand Solinotes.
Abu Dhabi Beauty Week’s diverse series of masterclasses in the Beauty Studio at Yas Mall will include analysis of skin types and customisable routines by Lancôme’s skincare and makeup experts; how to create Laura Mercier’s iconic ‘Flawless Face’; Benefit’s signature brow mapping technique taught by Benefit Cosmetics’ Regional Brow Artist; winter skincare guide from Kiehl’s, and much more.
Other brands participating in masterclasses include Valentino, YSL, Giorgio Armani, Gucci, Charlotte Tilbury, Guerlain, Shiseido, Redken, Emirati singer Balqees’ Bex Beauty which is launching an exclusive only-in-Abu Dhabi mascara, CTZN, and Fenty Beauty.
Abu Dhabi Beauty Week will also debut The ADBW Retreat – a three-day beauty and wellness retreat hosted at Jumeirah at Saadiyat Island Resort from 11 to 13 February. The ADBW Retreat will incorporate expert-led itineraries with mindful menus, mat-based activities including yoga, meditation and restorative practices, high-intensity cardio and physical conditioning sessions, and the wellness world’s finest brands. The ADBW Retreat will be led by global beauty and wellness personalities including Nike brand ambassador Manal Rostom, callisthenics and personal growth coach Marina Violinha, Australian yoga instructor and personal trainer Stephanie Millman, and boxercise instructor Sara Al Sayegh.
GO: Visit retailabudhabi.ae/abu-dhabi-beauty-week for more information.