The new collection is inspired by freedom, spontaneity and creativity.
For the launch of his new lifestyle brand, Bruno Mars teams up with Lacoste to become Ricky Regal, his designer alter ego. Inspired by a lust for life and an entrepreneurial Midas touch, the collection bridges Bruno’s enigmatic personality and distinct style with Lacoste’s iconic blend of sport and luxury.
“I’ve been very fortunate to have been asked to do collaborations in the past, but it always came with guidelines. Lacoste was the first and only brand that said, ‘Bruno we want you to make this truly yours.’ The respect of such creative freedom coming from a heritage fashion house was an honour,” says Bruno Mars.
The collaboration began in Los Angeles, where Bruno Mars and Louise Trotter, Lacoste’s Creative Director, first met. Giving free rein to his imagination, the American artist pushed all the limits to provide life to Ricky Regal, whose style embodies his passion for flamboyant rhythm and his love for the Crocodile.
“When I’m on stage my name is Bruno Mars. When I’m making lavish luxurious garments, I go by Ricky Regal” says Bruno Mars.
The Lacoste x Ricky Regal collection is all about bringing together two strong energies: Bruno Mars and Lacoste’s instantly recognizable crocodile emblem. A universe with an emblematic flourish and flair translated into a range of ready-to-wear clothing, footwear and accessories. Articulated around fluid shirts and pop tracksuits, the line features shorts, polo shirts, T-shirts, pants, slides and socks, as well as an iconic pair of aviator sunglasses.
“Collaborating with Bruno and entering into his unique world has been a great adventure, he has a very clear vision and is obsessive with every detail. From concept to fittings, there wasn’t a single aspect that he was not fully involved, “Louise Trotter, Lacoste’s Creative Director.
The Lacoste x Ricky Regal collection delivers sportswear that is both casual and dressy. With a seductive palette of intense colours: mustard yellow, petrol blue, eggplant purple, coral red and tie-dye. Velvet, silk and cotton fabrics with impeccable finishes create a fluid vibe, with pieces to wear on their own or as a complete look.
“With Ricky Regal x Lacoste, Bruno has created a luxury sportswear brand that bridges the Lacoste sportswear heritage and his own seductive style, “Louise Trotter, Lacoste’s Creative Director.
The collection ties into the launch of new music from superstar Mars who has teamed up with singer-songwriter Anderson. Paak, who also stars in the campaign imagery, to create a new band called Silk Sonic. This will be the first new music from Mars in two years, with the first track dropping on Friday, 5 March as a pre-cursor to Silk Sonic’s Debut album.
The Lacoste x Ricky Regal collection will launch on 5 March 2021 through a global network of 18 exclusive retailers and will be available from 8 March 2021 at selected Lacoste boutiques and online.
GO: Visit lacoste.com for more information and to shop the brand.
