The fashion brand opens a fun and fashionable installation.
Fashion and fun come together at the new Coach pop-up in Dubai. The fashion house is creating a big Coach bouncy castle in the Mall of the Emirates. Running from 26 April to 5 May, it’s a chance to see the Tabby bag in an XL size.
The Coach pop-up has set up shop across the world, and was previously seen in Melbourne, Australia. The Tabby bag has been recreated as a bouncy castle, and comes in a bright yellow shade, quilted design and C logo. Guests will also be able to visit the Coach Café, which will be outside of the installation.
Coach’s Tabby bag is one of the brand’s most popular products. The 1970s style has been reimagined, and it has been updated for a modern audience. Plus, it is a practical over-the-shoulder bag, which comes with a detachable strap.
In the 1940s, Coach was founded in New York, United States. The luxury fashion house specialises in handbags, luggage, accessories and a ready-to-wear collection.
In February 2024, the brand launched the Find Your Courage campaign with Lil Nas X, Camila Mendes, Youngji Lee, Kōki, and Wu Jinyan. Coach Global Chief Marketing Officer and North America President Sandeep Seth explained: “Find Your Courage is meant to inspire our consumers to seek out all possibilities for who they can be, despite the tensions and expectations in life they might feel.”
Plus, In September 2023, Coach opened a pop-up café in Bloomingdale’s in Dubai Mall, and the menu was a love letter to New York with coffee, cheesecake and cupcakes.
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GO: Visit https://coach.com for more information.
