The Californian-born brand is expanding in the UAE.
Fashionistas, we have some stylish news. The streetwear brand Amiri has expanded in the UAE and opened a store at Mall of the Emirates in Dubai. If you’re looking to update your wardrobe, here’s what you need to know.
Amiri is a Los Angeles-born company, which started in 2014. Mike Amiri was born in Los Angeles, United States, is of Iranian descent and is the mastermind behind the brand. Music is a huge source of inspiration for his designs, and he started off by sewing pieces for artists. The pieces have been work by Jared Leto, Justin Bieber and Shakira.
In 2018, the brand debuted at Paris Fashion Week. Now, it is stocked in more than 160 stores around the world including Bergdorf Goodman in New York, Galeries Lafayette in Paris, and Harrods and Selfridges in London, and it is undergoing an international expansion.
Amiri’s new Mall of Emirates store spans 3,100 square feet. The interiors draw inspiration from California and include a ripple and wave motif. The natural materials include soft white walls, wooden shelves and seats. Plus, there are artworks by Los Angeles-based artist Jason Revok on the walls.
Amiri creates clothing for men, women and children. The Core Collection is available now and reflects a Californian aesthetic. The pieces include the Amiri Core Logo Hoodie with a wide pocket, and the 22 Crew sweater in white and grey, and Amiri T-shirts in a range of colours. Plus, there are accessories, bags and shoes.
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GO: Visit https://amiri.com for more information.
