HUGO joins forces with Mr. Bathing Ape in an unprecedented shake-up of streetwear style.
Established as an independent brand influenced by Berlin culture, HUGO serves up a style for rule-breakers and risk-takers. It is no surprise, then, that a brand inspired by the nightlife, grit, and edge of this nocturnal city would team up with Mr. Bathing Ape.
As the British tailoring-inspired, formalwear arm of A Bathing Ape, Mr. Bathing Ape has captivated the fashion industry by spotlighting Tokyo’s one-of-a-kind fashion culture.
Kicking off this summer, the two distinctive style labels are uniting to collaboratively design the HUGO x Mr. Bathing Ape capsule, a limited-edition collection of brand signatures reinterpreted with a streetwear vibe. The Pre-Fall 2022 collection focuses on reimagining the classic BAPE CAMO pattern with a signature HUGO red twist as both brands step up to become authorities of bold streetwear dressing.
Streetwear enthusiasts can delight in this wide-ranging capsule of classic styles such as hoodies, sweatpants, jackets, shorts, and logo T-shirts. Original accessories, including a skateboard, caps, socks and bodywear basics, are also available, all stamped with signature branding.
The campaign around this unique collection will be driven by creators – innovative producers from Germany, France, and the UK who will work together to create mash-ups that authentically reflect their individual styles. ‘Together strong’ is the anthem of the two brands this season as they strive to bring different visuals, influencers and worlds together. HUGO platform followers can delight in new content featuring videos, imagery, and digital collages of ground-breaking and upcoming artists like Big Matthew sporting the contemporary capsule.
GO: Follow @hugo on Instagram for more information.
