Fashion FocusFashion & Beauty

French menswear brand, Celio, launches its SS21 Collection

This season, leading French menswear brand Celio offers an essential collection for any gentleman’s wardrobe through four main fashion lines – casual, essential, denim, and smart. 


Designed for today’s man, Celio has created a series of fashionable yet effortlessly casual outfits for everyday life. The brand has also combined its signature style with trendy and timeless designs to reinvent the essentials of a man’s wardrobe, making mixing and matching easy. 

Born in 1985 in France, Celio is rooted in its history and continues to mix quality and style to satisfy its loyal, fashion-sensitive customers. Celio’s mission has always been to make quality clothes accessible to men in the most conscious way possible. This season, the collection utilises high-quality cotton blends and shell fabrics from key destinations such as Bangladesh, Cambodia, China and Turkey.

With more than 3.5 million Celio jeans sold in the world every year, Celio continues to offer an extensive and rich collection of pure, essential denim. Catering not only to the stylish, modern gentleman but to the polished, sophisticated one as well. 

The Celio SS21 Collection also presents Celio Club, the brand’s sleek and stylish line of premium suits, trousers, and blazers. 

With a promise to offer the best quality at affordable prices, Celio continues to evolve into an ultra-modern brand that’s attentive to the needs of its customers. “Accompanying men in their day-to-day lives has always been part of Celio’s DNA. Those day-to-day lives have changed, so Celio must change as well. Celio is asserting itself as a space where men can have fun with fashion. We want to help them develop their own confident style by playing around with fashion’s rules,” explained Gaëlle de la Fosse, CEO of Celio.

Operating in 50 countries worldwide, Celio celebrates its presence with more than 1223 stores, including Al Ghurair Centre (Dubai), Ibn Battuta Mall (Dubai) and Al Wahda Mall (Abu Dhabi). 

GO: Visit www.liwastores.com/celio to shop the Celio SS21 Collection and for more information.

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