Draymond Green to be the face of co-branded BOSS and NBA capsule collections
The three-time NBA Champion and Golden State Warriors player will be featured in promotional campaigns for the collection.
Three-time NBA Champion Draymond Green is the face of the co-branded BOSS and NBA Capsule Collections for Spring/Summer 2021 and Fall/Winter 2021.
The Spring/Summer 2021 campaign launched mid-February featuring Green along with NBA G League forward Isaiah “Zay” Todd, Grammy-nominated rap artist Aminé, and jewellery designer Greg Yuna. The campaign was shot by photographers Ellington Hammond and Darryl Richardson, with creative direction by RanaVerse.
BOSS and the NBA have collaborated to launch two capsule collections this year. The initial Spring/Summer 2021 launch will feature co-branded BOSS and NBA styles with the NBA logo as well as nine team logos, including the New York Knicks, Brooklyn Nets, Los Angeles Lakers, LA Clippers, Miami Heat, Chicago Bulls, Golden State Warriors, Houston Rockets and Toronto Raptors. The capsule items include long and short-sleeve hooded sweatshirts, crew neck sweatshirts, long and short-sleeve T-shirts, sweatpants, and shorts.
“Partnering with the NBA and working with NBA star Draymond Green, offers us the ability to design regional and national relevant products for BOSS with the best teams and talent that basketball has to offer globally,” said Ingo Wilts, Chief Brand Officer HUGO BOSS AG.
Draymond Green follows in the footsteps of boxer Anthony Joshua and singer Liam Payne who have both fronted campaigns for the BOSS in recent months.
The first collection will be available from mid-February 2021 and a second collection for Fall/Winter 2021 will launch in stores in October 2021.
GO: Visit boss.com and NBAStore.com for more information.
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