The new culture of skincare has arrived with the launch of Fenty Skin from Rihanna.
Fenty Skin represents clean, uncomplicated, effective skincare for all. Led by brand CEO Robyn Rihanna Fenty, Fenty Skin is the result of Rihanna’s skincare journey, global experiences and real-life routine.
It’s no secret that Rihanna has amazing skin but it hasn’t always come easy. As a teen, she was overwhelmed by all of the skincare options out there and even tried a product that discoloured her skin, which scared her from trying anything else for a long time. Ultimately, after years of global experiences and exposure to so many skincare solutions, Rihanna dreamed of creating a skincare line that was clean, simple, effective, and most importantly, for all.
“Fenty Skin is everything I wish I had back then,” she says. “I wanted it to feel approachable, easy, and to take the pressure off choosing a routine, so I created one for everyone.”
Fenty Skin launches with three multitasking products that are easy to use and are value-packed with skincare benefits. Known together as the Fenty Skin Start’rs, these three products comprise Rihanna’s real-life routine for getting healthy, glowing skin in just a few simple steps. It’s all designed to complement Fenty Beauty makeup and has been tested on all skin types and tones to work seamlessly.
Inspired by her global lifestyle, Rihanna brings together ingredients from around the world and pairs them with skincare powerhouses, such as hyaluronic acid and niacinamide. She’s prioritised clean formulas that are also oil-free, vegan and gluten-free, made with earth-conscious and recyclable materials where possible. Plus, she’s elevated the entire experience with supple, unique textures and warm, delicious scents inspired by the ingredients in each product.
Every multitasking product is easy to use and packed with benefits and has been tested on all skin types and tones. It’s for everyone, even the fellas.
Rihanna’s way: Your best skin in three simple steps:
Step 1: Wash your face with total cleans’r remove-it-all cleanser for hyper-clean, soft skin without stripping or drying.
Step 2: Smooth your way to pore perfection with fat water pore-refining toner serum which instantly refines the look of pores, reduces the look of dark spots and evens skin tone and fights shine without stripping skin.
Step 3: Save face with invisible sun protection with hydra vizor invisible moisturiser broad spectrum SPF 30 sunscreen for light-as-air hydration and invisible sun protection that defends and brightens the skin while reducing the look of pores.
GO: Visit www.fentyskin.com for more information.