The collection is available in the hotels and online.
FIVE Hotels and Resorts has expanded from hospitality to fashion. The brand has launched its clothing line, FIVE MODE. The collection captures the essence of beach days and glamorous nights, and brings together an urban chic aesthetic.
FIVE MODE draws its inspiration from Vibe at FIVE. The collection includes light, breathable pieces, which have been made from high-end material. In a bid to create an environmentally friendly line, the cotton has been sourced through the Better Cotton Initiative. The multi-purpose, wearable pieces include printed T-shirts, swimwear, printed co-ord and athleisure. Plus, beach wear accessories, from hats to sunglasses.
Aloki Batra, CEO of FIVE Hospitality and The Pacha Group, explained “FIVE MODE is a definitive statement reflecting our iconic Vibe at FIVE.’ It merges luxury, entertainment, music, and fashion into a vivid style expression. Designed for everyone, from style-seekers, party enthusiasts, and globetrotters alike, FIVE MODE offers versatile pieces for every occasion. FIVE MODE is your style staple, as you dine, drink, dance – and quite simply, ‘Come Play’ at FIVE.”
FIVE Hotels & Resorts is a Dubai-based real estate group. The hotels include FIVE Palm Jumeirah Dubai, which opened in 2017, FIVE Jumeirah Village, which opened in 2019, and FIVE LUXE, which opened in 2024. Plus, FIVE Zurich, which is located in Döltschiweg, and combines one hotel in two buildings.
FIVE MODE’s collection starts from AED 300. The collection is available online or at the dedicated boutiques inside FIVE Palm Jumeirah, FIVE Jumeirah Village and FIVE LUXE.
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GO: Visit www.fivemode.com for more information.
