Gear up for glamour with BOSS and Aston Martin’s collaboration

The capsule collection is up for grabs and is already running low on stocks.

For many, fashion is a lifestyle that reflects individuality. Likewise, for others, the car they drive is also a form of self-expression. And when these two worlds of luxury fashion and automobiles collide, the result is nothing short of ordinary. That’s exactly what BOSS and Aston Martin have displayed with their latest collaboration.

BOSS and Aston Martin are two names that are synonymous with luxury and excellence and their Fall/Winter 2024 collaboration introduces an inaugural capsule collection that’s one for the books — and your wardrobe. 

F1 driver Fernando Alonso has signed on as the face of this collaboration. Known for his style and performance on the track, he perfectly reflects the brand’s ethos. “I’m proud to front the campaign for the first-ever BOSS x Aston Martin capsule collection,” he said. “Both BOSS and Aston Martin stand for commitment, innovation, performance – and iconic style and I can’t wait for fans to experience the energy that both brands have brought to this collaboration.”

Drawing inspiration from Aston Martin’s vehicles and BOSS’s timeless elegance, the collection features an array of tailored pieces. It includes everything from outerwear to accessories using materials such as superfine merino-wool jersey and a carbon-fibre and cotton denim blend, reflecting the high standards of both brands. This collaboration also combines Aston Martin’s lightweight, high-performance materials with BOSS’ classic style.

The collection features hues of white, grey, green, and black, to stay true to the capsule theme. Pieces include T-shirts, chinos, Polo shirts, jeans, hoodies, leather jackets and much more. Prices start at AED 790 for accessories and range up to AED 11,000 for clothing, with some items already sold out online.

With this partnership, BOSS and Aston Martin have set the stage for a new era of luxury fashion, so if you’re looking to have a piece of this collection, make sure to grab your favourite now.

GO: Visit www.hugoboss.com for more information.