The brand’s Middle Eastern flagship store makes its dazzling Dubai debut.
While Milan is the world’s fashion capital, Dubai is firmly establishing itself as a fashion hub too. Known for luxury shopping, it has welcomed a new addition to its roaster, Jacquemus. Nestled within the Fashion Avenue of Dubai Mall, the Jacquemus store brings a slice of French fashion to the Middle East.
As you enter the Jacquemus Dubai store, you’ll find yourself enveloped in a monochromatic space. Greeted by a claystone facade, the boutique’s layout is designed to guide you through a journey of discovery.
The Jacquemus store is adorned with muted palettes and natural textures — a deliberate choice that echoes the brand — with a focus on the popping colours. But one of the most striking features of the store remains the incorporation of the signature Jacquemus silhouette. Defined by curvilinear forms and asymmetrical lines, these elements are cleverly crafted into the store’s design.
The boutique is divided into four spaces — each showcasing the latest ready-to-wear collections, bags, shoes, and accessories. But it’s not just about the clothes. Jacquemus has also curated a selection of French artwork into the store, from the croisillon dining chair by Jean Royere to handcrafted vase anduze pottery.
Designer Simon Porte Jacquemus himself expressed his excitement about launching a physical store in Dubai after the online store was established late last year. “I am very happy to start this new chapter for the brand and continue its retail expansion worldwide,” he said. “This opening is another step into a bigger partnership in the region and we are looking forward to seeing what will be next.”
Founded in 2009, Jacquemus quickly rose to prominence. This new permanent residence in Duba marks Jacquemus’s third permanent store, following flagship locations in Paris and Korea.
GO: Visit www.jacquemus.ae for more information.
