Fashion & Beauty

Levi’s celebrates Dubai with its new campaign

Home to the brand’s newest flagship store, WE ARE DXB is a celebration of Dubai’s culture, community and for those who call it home.

Championing the creative talent scene in the region, Levi’s has launched its latest campaign titled We Are DXB as a celebration of its new flagship store in Dubai. Paying homage to the bustling Emirate, the campaign rallies the city’s most influential innovators – from artists to athletes, as they proudly represent the city closest to their hearts. An emblem of community and culture, the campaign celebrates the disruptors who continually shape the city.

Representing Dubai’s thriving creative landscape are singer/songwriter Layla Kardan, creative visual artist Ali Murad, Emirati ‘Golden Boy’ footballer Ali Saleh, fashion and beauty star Renee Farah and rapper Moh Flow.

Levi's Dubai Mall

The campaign coincides with the opening of the brand’s new flagship store at Dubai Mall. In its NextGen store format, Levi’s elevates its presence at the worlds largest shopping mall by bringing alive the full expression of the brand. A playground for fashion lovers, the 3,042 sqft space features premium collections and collaborations, repressing an iconic store for an iconic city.

Levi's Dubai Mall

In order to bring WE ARE DXB to life at the Tailorshop, Levi’s has partnered with four female artists – muralist Dina Saadi, illustrator Nourie Flayhan, Brazilian born street artist Tarsila Shubert and mixed media artist Rabab Tantawy to interpret the campaign through limited edition designs available exclusively at Dubai Mall. The designs draw on their experiences, journeys and reflections of the city they call home.

GO: Visit www.levi.com for more information.

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