The PUMA X Butter Goods collection is available now.
Global sports company PUMA and Australian skate label Butter Goods have partnered for a new collection that pays homage to the ’90s.
Drawing inspiration from the ethos of Butter Goods, where skateboarding and music collide, archive-inspired silhouettes with contemporary fits combine PUMA’s sportswear with Butter Goods’ unorthodox approach. Key details include retro-inspired prints and designs, sports-inspired accents, bold all over prints, and utilitarian apparel.
The campaign images showcase the strong influence of music on the Butter Goods brand, shot by photographer and skateboarder Atiba Jefferson on recording artists and producers Liv.e and Mndsgn in a Vintage Synth Museum.
Usain Bolt lends his voice to the campaign video, playing an animated Super PUMA, the brand’s retro mascot.
The PUMA x BUTTER GOODS sophomore collection features their second spin on the PUMA Slipstream Lo. Available in two colourways, the white version looks like it was plucked straight from the ’90s, with a speckled sole and accents of purple and green. Butter Goods also takes another go at the classic PUMA Suede VTG, this time going for a hairy suede look in blue and white colourway options.
Striking graphic co-branding and retro-inspired colourways on the apparel create a standout offering of classic streetwear and bold, statement looks. One of the most attention-grabbing pieces in the collection is the Polo, arriving in two colourways with a large athlete graphic on the front over a graphic all-over print. For a more toned back look, there are items like co-branded hoodies and graphic tees along with accessory staples like a tote, cap, and flat brim cap.
GO: Visit PUMA.com or PUMA stores across the UAE to shop the brand.
