Pharrell teams up with Tiffany & Co. for the Titan Collection
The collection drops in-store and online in June.
Tiffany & Co. has been dropping creative collaborations with big names that have ranged from Beyoncé Knowles to BTS. Now, it has launched Tiffany Titan by Pharrell Williams. The producer and rapper has worked on a collection, and here’s what you need to know.
Tiffany Titan by Pharrell Williams includes bracelets, earrings, necklaces, and rings. The signature piece is the Tiffany Titan by Pharrell Williams, a Five-row Ring in Gold with Diamonds, which features a spike motif inspired by the mythological Poseidon and his trident. The 18k gold ring is angular spear-shaped and contains fishtail diamonds.
Tiffany Titan by Pharrell Williams also includes the Medium Link Station Bracelet in Gold, Necklace in Titanium, Gold and Diamonds, Pendant in Yellow Gold, and Small Earrings in Gold with Diamonds.
Pharrell explained: “I’m very inspired by the water, and the name of this collection “Titan” draws inspiration from Poseidon, ruler of the sea and King of Atlantis. “Atlantis” is also the name of the community I grew up in Virginia Beach. The detail in all of the jewellery pieces is very intentional, the use of black titanium is a physical manifestation of beauty in blackness.”
Alexandre Arnault, Executive Vice President, Product, Communications and Industrial at Tiffany & Co., added: “We are excited to unveil Pharrell’s inaugural collection for Tiffany. The Tiffany Titan by Pharrell Williams collection defies the conventions of fine jewellery design. It represents a balance of Pharrell’s creative vision with Tiffany & Co.’s inventive craftsmanship. Each piece embodies Pharrell’s distinct style and unique point of view.”
Tiffany & Co. is an American jewellery brand which was founded in 1837 in New York. The store initially sold stationary and later moved into making diamonds. The brand has collaborated with big brands like Nike, and its brand ambassadors have included Anya Taylor Joy, Gal Gadot and Tracee Ellis Ross.
Pharrell is best known as a producer and rapper as part of Neptunes and N.E.R.D. He has produced songs including Kelis’ Milkshake, Kendrick Lamar’s Alright, and Frank Ocean’s Sweet Life. Over his career, he has won 13 Grammy Awards and his hit songs include Beautiful, Freedom and Frontin’. He received an Oscar nomination for the song Happy, which was from the film Despicable Me 2. Plus, he was appointed Louis Vuitton’s Men’s Creative Director.
The collection will be available in stores and online starting in June.
GO: Visit www.tiffany.com for more information.