The collection will be unveiled at Haute Couture Week in Paris.
Strap in, it’s going to be a stylish ride. Riyadh Air has announced that the Saudi Arabian designer Ashi will be designing the cabin crew uniform. The airline is set to take off in 2025 and is getting off to a fashionable start.
Riyadh Air’s uniform aims to reflect Riyadh Air’s approach to doing things differently and setting new standards in customer service. Ashi will unveil the collection at Haute Couture Week in Paris, France from 22 to 27 June. Plus, Ashi was the first Saudi Arabian designer to present at the event.
Riyadh Air CEO Tony Douglas said: “It is a hugely proud moment for Riyadh Air to be working with an exceptionally talented designer such as Ashi for our beautiful cabin crew fashion line. Our cabin crew personify the panache and style that Riyadh Air represents, making it imperative to partner with a like-minded innovator who not only understands Saudi Arabian culture and hospitality, but also captures the essence of our brand with a bold, visual impact.”
Mohammed Ashi, founder and creative director of Ashi, added: “It’s such an honour to collaborate with Riyadh Air to design the airline’s first-ever cabin crew fashion line. The airline will play an important role in the future of Saudi Arabia by making Riyadh one of the world’s key destinations. I am delighted to be part of a project so significant for our nation. It’s an exciting time to be in Saudi Arabia and to witness another Saudi brand going global.”
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GO: Visit www.riyadhair.com for more information.
