The activewear and streetwear collaboration launches today, championing sustainability and inclusiveness.
Team FACT have long been fans of The Giving Movement, a homegrown streetwear label that aims to inspire conscious consumerism whilst embodying the best of humanity. The brand aims to normalise the use of sustainable fabrics and make them more accessible, all whilst reducing the brand’s carbon footprint.
The Giving Movement has now joined forces with YOOX for an exclusive capsule collection celebrating freedom and self-love. The campaign revolves around a simple manifesto statement that embodies the ethos of both brands: Love Yourself First.
The capsule collection, available exclusively on YOOX, comprises 14 pieces of sportswear and streetwear that offer total inclusion in terms of gender, size and age.
In addition to a line of activewear for women, men and children, there is also a modest line that focuses on long, opaque garments such as maxi tunics, oversized shirts, trousers and veils that The Giving Movement is producing for the first time exclusively for YOOX.
All garments in The Giving Movement x YOOX collection have an environmentally conscious approach and boast OEKO-TEX Standard 100, GRS (Global Recycled Standard) and GOTS (Global Organic Textile Standard) certification. The capsule pieces present the best of the brand’s lookbook and are all made from the TGM in-house innovated fabrics.
“Conscious consumerism is a global initiative, and a collaboration exclusive to YOOX is a beautiful opportunity to come together and make an even larger impact. The Giving Movement’s story is proof of power in numbers, donating $4 with each item purchased and being on the cusp of crossing $2 million in donations.” – Layal Akouri, CEO, The Giving Movement.
The Giving Movement invests in eco-friendly innovation through 100% sustainable fabrics: recycled nylon, recycled polyester, recycled spandex, organic cotton and more in the lab — normalising the use of sustainable fabrics to make them more accessible and cost-effective.
The Giving Movement x YOOX capsule is available from today, exclusively on www.yoox.com
