The fashion brand is going all out with multiple store openings across Saudi Arabia and the UAE.

The Giving Movement, the UAE’s charity-driven streetwear label, is all about rocking stylish threads all while making a positive impact on the planet. But guess what? After a six-month pop-up at Dubai’s Mall of the Emirates, the streetwear brand is ready to level up with an ambitious expansion plan. Translated, that’s sixteen shiny new stores and pop-ups across the GCC.

To kickstart the expansion, The Giving Movement launched a City Walk pop-up at the Courtyard. There will be five stores in Dubai – which will also house the flagship store in Dubai Mall, seven in Saudi Arabia, two in Kuwait and two in Qatar. So far, we know that stores are coming to Dubai’s City Centre Mirdif and Dubai Outlet Mall. It’s a movement that’s coming together, reaching a wider audience and spreading the message of giving and sustainability.

The Giving Movement

Now we all know the joy of hitting physical stores and getting our fashion fix, but The Giving Movement is on board the online shopping craze too – which is why they’ve given their website a makeover. 

The Giving Movement was founded by Dominic Nowell-Barnes. After moving to the UAE in 2017, he was motivated to use fashion as a vehicle of positive change and launched the e-commerce brand in 2020. The company aims to alter the way fashion is consumed while shedding light on conscious consumerism. Designed and made in the UAE, The Giving Movement’s fashion-forward essentials are all about reducing waste and using recycled and organic materials. And for every item you snag, they donate AED 15 to Dubai Cares and Harmony House India.

The Giving Movement is proving to the world that fashion isn’t just about looking fabulous; it’s about making a positive impact. With their epic expansion plan, they’re not just reaching more people, they’re unleashing a tidal wave of sustainable fashion and ramping up their charitable contributions.

It’s time to slay the fashion game and change lives.

GO: Visit https://thegivingmovement.com for more information.