The brand expands from Russia to the UAE.
The sophisticated salon UpDo is expanding from Russia to the UAE. The Moscow-born brand has not yet confirmed the exact location and opening date, but here’s what we know.
UpDo in Dubai is a sleek space with a contemporary design. The minimalist décor includes white, beige and brown colours, soft sofas and gold accents. There are dedicated areas for manicures, pedicures, spa treatments and a hair salon.
The venue will also contain a rooftop overlooking the skyline and there are Insta-worthy Burj Khalifa views. The space includes greenery, wooden features and shade, and it will host special events focused on health and wellness.
UpDo in Dubai has been created by Diana Simonian. She has previously worked with celebrities, and as a stylist on projects ranging from the Kinotavr Awards to Wella Professionals. The original salon is located in Malaya Sukharevskaya Ploshchad, Moscow and has a firm following. The services at the salon includes colours, cuts, manicures and pedicures.
If you’re looking for a new cut or colour, UpDo in Dubai will there to help. The team are happy to assist with clients who are ready to take risks and experiment with new styles. Diana explains: “UpDo takes pride in its individual approach. We carefully listen and understand all the visitor’s needs, striving to offer the best solutions. Practice confirms that this principle is not only successful but also defines our strongest side.”
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GO: Follow @updodubai on Instagram for more information.
