The four-star property will feature a swimming pool and a vibrant South American restaurant.

The First Collection, a new lifestyle brand from integrated property developer The First Group, will open its first hotel under the brand – The First Collection Jumeirah Village Circle – in September 2021.

The 40-storey high-rise tower will house an array of guest, dining and leisure facilities to establish the hotel as a unique lifestyle destination in the heart of New Dubai.

The First Collection JVC

The First Collection JVC, which has been designed by architectural firm NORR, boasts 491 guest rooms and suites, as well as a range of modern guest amenities designed to appeal to business and leisure travellers alike.

Highlights include an expansive swimming pool, gymnasium and sundeck, alongside spa facilities. Headlining the hotel’s dining facilities is Santè Ria, a Latino-inspired venue serving up fresh flavours from South America. Meanwhile, Village Bistro will be a family-friendly venue offering an extensive à la carte menu and international buffets. As part of the hotel’s regular themed nights, guests will be able to chill out by the hotel Terrace Pool with a drink or enjoy a BBQ.

The First Collection JVC

The First Collection Jumeirah Village Circle’s prime location places it close to the city’s top business precincts and leisure attractions. The hotel is just a 20-minute drive from Downtown Dubai and Dubai South, home to the Expo 2020 site.

GO: Follow @thefirstcollection_jvc on Instagram for more information.