Peroni Nastro Azzurro is launching its first flagship bar in Dubai at InterContinental Dubai Marina.
REX Bar, the new rooftop destination, officially opens its doors next month, bringing true Italian style to Dubai Marina. The new venue, which runs for a limited winter season, will offer sweeping views across the Arabian Gulf, accompanied by refreshing beverages and laid-back aperitivo dishes.
Paying homage to the Italian ocean liner SS Rex that won the ‘Blue Riband’ for the fastest crossing of the Atlantic in 1933, visitors will feel as if they have boarded the luxury ocean liner. As the sea-breeze gently blows and the lights of Dubai Marina glitter beneath, guests will be transported to a modern reinterpretation of the original ocean liner. Onboard the original SS REX, there were marble bathrooms, swimming pools and sand from the Italian seashore on the promenade deck, all of which transcends directly into the design elements of the venue.
Peroni Nastro Azzurro has partnered with two young chefs, Isabella Potì and Floriano Pellegrino from Michelin-starred restaurant Bros’ in Lecce, Puglia. The chefs have designed an exclusive three-course menu, a modern reinterpretation of the story of the luxurious SS Rex that includes linguine with pistachio and fresh anchovy in the shape of a wave.
For the launch of REX, one of the most talked-about bartenders of the moment, Simone Caporale, has created a bespoke REX Peroni Nastro Azzurro serve, which is inspired by the ‘at sea’ SS REX experience.
During the exclusive six month opening, Peroni Nastro Azzurro will host the 19:33 @ REX cultural event series, inviting experts across the fields of design, food, travel and fashion to discuss Dubai, forging a guide for the city’s style seekers to live every moment in one of the world’s most cosmopolitan cities.
“The world is a different place now and consumers have been waiting to come back to special experiences and live life more fully, yet again. The REX bar will create the most stylish Italian experience in Dubai, ensuring that as we come together again, we do so in the most memorable and exciting ways”, says Richard Ingram, Global Brands Portfolio Director Asahi Europe and International. “We’re thrilled to bring our very first flagship rooftop to one of the most premium and cosmopolitan cities in the world, and partner with InterContinental to bring more elevated moments to Dubai”.
REX bar will be open daily, from 4pm until late.