A new plant-based fast-food chain opens in The Dubai Mall.

Mark Wahlberg has one, Shaquille O’Neal has one and now too does Lewis Hamilton. We’re talking about celebrities with their very own burger brand. The Formula One World Champion is opening Neat Burger in Dubai, which specialises in vegan fast-food. Plus, it has A-list backing, as Oscar winning actor Leonardo Di Caprio is an investor. 

Lewis opened Neat Burger in New York and London, and now his first Middle East restaurant is coming to Dubai Mall. Set to launch on 3 November, it will be located on level two of the food court overlooking the ice rink. 

Neat Burger is on a mission to inspire people, and help them make better food choices. The brand describes itself as “game changer” food, and one hundred percent plant based. Plus, it is served in plant-based packaging, and a tree is planted for each burger sold. 

Neat Burger in Dubai’s menu is filled with brilliant burgers at affordable prices including a hamburger (AED 30), original cheeze (AED 32), fish burger (AED 34) and crispy chicken (AED 34). Side dishes include nuggets, salads and fries, and drinks include Oreo, strawberry and chocolate milkshakes. 

We’re not surprised that Lewis chose Dubai to open his new restaurant, as he is a big fan of the UAE. Lewis has been spotted at Skydive Dubai, and shared a video of himself running on the streets of Dubai – ahem, topless. Plus, he is a regular at Abu Dhabi Grand Prix, which returns from 17 to 20 November.

Oh, and if you’re wondering, the other celebrity restaurants are Wahlburgers from Mark Wahlberg and Five Guys from Shaquille O’Neal. Neat Burger in Dubai is open Monday to Friday from 10am to midnight, and Saturday to Sunday from 10am to 1am.

GO: Follow @neat.burger on Instagram for more information.