The London and Parisian brands make their debut in the desert.
AlUla is home to exciting experiences, from world-class concerts to a UNESCO World Heritage Site. Now, it is welcoming two international restaurants: the Parisian brasserie, Café Ruc, and the Asian meets Italian concept, Novikov AlUla.
Café Ruc brings a touch of Parisian chic to AlUla. Located in the Old Town, the brasserie serves classic French food, which includes breakfast omelettes, Beef Bourguignon and Onion Soup. If the original menu is anything to go by, you can also expert classic French desserts and pastries. The original menu includes Crème Brulée, Profiteroles and, in true French style, an extensive range of cheeses. The original venue is located near the Louvre in the first arrondissement, Paris, and is a popular spot in the capital.
Novikov AlUla boasts a menu spanning Asian and Italian cuisine, and includes everything from wood oven fired pizzas to sushi platters. Dishes from the original menu also include dim sum, robata and wok dishes. In 2011, the flagship restaurant opened in Mayfair, London. Now, it can be found across the world in Bodrum, Doha, Miami, Moscow and Sardinia. Plus, it is located in Jeddah’s Boulevard Mall.
Novikov in London has welcomed A-list names. The previous guests include boxer Anthony Joshua, singer Justin Bieber, tennis star Novak Djokovic and Olympic champion Usain Bolt. The restaurant was created by Arkadiy Novikov, who hails from Moscow and owns more than 50 restaurants.
If you’re heading to AlUla, look out for the events in 2024. Winter at Tantora is underway and includes the AlUla Fashion Show on 20 January, and the Richard Mille AlUla Desert Polo returns from 17 to 20 January.
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GO: Visit www.experiencealula.com for more information.
