The cool collaboration includes sneakers and sportswear.
Stylish things come to those who wait. The fashion world has waited three years for a collaboration between adidas x Fear Of God Athletics. Now, the sportswear brand and loungewear brand have collaborated for the first time, and the collection is available in the region.
adidas x Fear Of God Athletics collaboration marks the third time that Fear Of God Athletics has created a permanent partnership with another brand. Previous partnerships included Stella McCartney and Y3. Plus, to mark the launch of the collection, adidas x Fear Of God will also launch pop-ups around the world.
The new collection combines the two brands’ aesthetics across sneakers and sportswear. The sneakers range from basketball shoes to running shoes, which come in black and white. The clothing includes stylish and sleek items: fleece sweatpants, polar fleeces, puffer jackets, suede fleeces and woven running shorts.
In 2013, Jerry Lorenzo founded Fear of God. The brand is famous for its stylish loungewear, from sweatpants to sweatshirts. The aesthetic is all about timeless shapes and silhouettes, which move between the runway and wardrobe. The collections are made using luxury materials and fine craftsmanship and tailoring through a sportswear lens.
In May 2023, Fear of God launched a pop-up in Alserkal Avenue, Dubai. The three-day shop included men’s, women’s and children’s wear. Plus, visitors had the rare chance to pick up an exclusive capsule from Fear of God ESSENTIALS.
adidas is famous for dropping cool collaborations. In 2023, it collaborated with the singer Pharrell Williams’ fashion line, Humanrace; Wales Bonner in a collection that celebrates Jamaica; and luxury fashion labels, from Gucci to Prada.
adidas x Fear Of God is available on the Fear of God site and the adidas Confirmed app.
GO: Visit https://fearofgod.com for more information.
