Saudi Arabia’s Kaf by Kaf teams up with adidas

The exclusive collection will be showcased at Riyadh Fashion Week.

Saudi Arabia is going through a massive transformation. The Kingdom’s fashion scene is having its moment in the spotlight with Riyadh Fashion Week. One brand at the forefront of this change is Kaf by Kaf, which has just teamed up with global sportswear giant, adidas.

adidas is making its Riyadh Fashion Week debut this year, unveiling its Spring-Summer 2025 Sportswear Collection in collaboration with Kaf by Kaf. Taking place on 16 October at KAFD, this fashion show puts another feather in Saudi Arabia’s cap.

While Adidas is quite popular, the local brand is backed by Saudi designer Kawthar Alhoraish. Her designs blend Saudi cultural heritage with contemporary flair, where the past meets the present. And, with adidas joining forces, these pieces will surely become the most in-demand piece of clothing in the region.

The pieces in the new collection will include ready-to-wear items that are unisex. With this, the collection aims to be inclusive as well as modest owing to the Saudi culture. In terms of design and colours, you can expect to see bold motifs and patterns that are reminiscent of the local culture. Pops of colour will add more oomph to the pieces along with designs that pay homage to Saudi Arabia’s love for football. Aimed at both, athletes and fashionistas, or just someone who enjoys a comfortable set of clothing, this collaborative effort is sure to be a hit.

The adidas x Kaf by Kaf collection will be showcased exclusively at Riyadh Fashion Week. However, the official launch will take place in Ramadan 2025. Expect the collection to sell out as soon as it launches.

GO: Visit www.adidas.sa for more information.