Flow House brings surfing sights to Saudi Arabia 

The locations include Al Khobar, Jeddah and Riyadh.

Saudi Arabia is catching a wave. Saudi Entertainment Ventures, also known as SEVEN, has announced a partnership with Flow House by FlowRider, Inc to bring surfing to Saudi Arabia. The experience combines flow boarding and surfboarding with food, drinks, and shops. The destinations will open in Al Khobar, Jeddah, and Riyadh. 

The Flow House concept will include indoor surfing experiences that are open throughout the year. The experiences will include flowboarding sessions and competitions, and it will welcome amateur as well as professionals. The experience draws inspiration from tropical islands, and will include live music and a restaurant overlooking the water. Plus, the menu will include plant-based and vegan options.  

Damien Latham, Chief Attractions Officer at SEVEN, explained: “Our strategic partnership with FlowRider will bring the Flow House concept to our destinations across the Kingdom. This choice complements our mission of redefining entertainment in Saudi Arabia and elevating its landscape for our guests. It also delivers on our mandate of building an integrated and unprecedented entertainment ecosystem capable of contributing significantly to Saudi Arabia’s economic diversification agenda.”

Marshall Myrman, President of FlowRider, Inc., added: “Surfing is increasingly growing in popularity across the world, and the best thing about Flow House is that it’s just as much fun for surfers as it is for those just looking to relax and unwind. Saudi Arabia’s Vision 2030 enables us to bring our exciting offering to families across the region for the first time. This is nothing like the Kingdom has seen before, and we can’t wait for everyone to experience our world-class tropical getaway attraction.”

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GO: Visit https://seven.sa for more information.