The flagship store includes shorts, sweaters and sweatpants.
If you want to stand out from the crowd, then check out the streetwear shop, Noms Life. The ready-to-wear fashion brand has opened its first flagship store in Jeddah, Saudi Arabia, and it’s filled with cool clothing.
Located in Rubaiyat Mall, Noms Life describes itself as a secret society meets lifestyle brand. Creator and founder, Jude Fatani, has drawn on her background in graphic arts and designed a bright, bold clothing collection. We’re talking statement T-shirts, which have slogans ranging from “stay hungry” to “ramen king” emblazoned on the front.
Noms Life’s collection spans shorts, sweaters and sweatpants. Lookout for the on-trend unisex T-shirts, oversized hoodies and stylish kimonos. Plus, the accessories range from beanies to bucket hats.
Noms Life has also launched the Nomslife X F1 line, which is inspired by the Saudi Arabian Grand Prix. The hero item is the limited-edition Jeddah Race-Track Circuit Long Sleeve Shirt, which has the race track printed on the back.
Jude Fatani, creator and owner of Noms Life, explains: “Noms Life is a graphic, ready-to-wear lifestyle and streetwear brand. Noms is about a secret society of character icons and each one has their own identity and backstory.
“It started when I was living in San Diego, and I was doing my bachelor’s degree in graphic design. I was messing around and I suddenly created Malik, the first character, and I instantly became obsessed. I couldn’t stop creating – I wanted people to feel connected to the characters and use it as a form of self-expression.”
Nom Life’s collection can also be found in concept stores across the capital, from Concept by Muse in Riyadh Park to Personage in Hittin.
GO: Visit www.nomslife.com for more information.
