Brace yourself for Saudi Arabia’s epic music conference.
Get ready to feel the excitement in the air because XP Music Futures 2024 is making a comeback in Riyadh. Hosted by MDLBeast, this epic event is dedicated to showcasing the region’s vibrant music and creative scene from Thursday, 5 December to Saturday, 7 December 2024.
XP Music Features will take place at Riyadh’s JAX District. And this year’s theme is titled Flourish. Under this theme, XP plans to take itself to new heights. The event plans to work with educational institutions to attract a younger crowd. The festival also aims to cement a stronger foundation for its other initiatives to pave the way for aspiring artists in the Kingdom.
XP Music Futures celebrates the surging success of the region’s nightlife industry (which happens to be the fastest growing in the world), and creates a playground for collaboration and creativity for artists and professionals in the region. It aims to inspire and nurture the new generation of music professionals in the wider MENA region while fostering collaborations with the global music community.
Arabic sessions and workshops? Check. Mixers that bring together international and regional talent? Double check. XP Music Futures is going all out to ensure attendees have a fantastic time while expanding their knowledge and networking circles. They’re even showcasing the latest technologies in the music industry through networking forums and demo labs.
To structure the program, XP Music Futures is building it around four pillars: talent, scene, impact, and innovation. It’s also committed to mentoring and building communities – and they’re making strides in that department with the introduction of a new initiative called HUNNA. This groundbreaking program provides a platform and safe space for women in the music industry to gain mentorship and develop their skills and careers.
And there’s more. XP Music Futures is bringing back XPERFORM, a competition for vocalists. This competition gives talented vocalists in the region the chance to shine on the stages of XP Music Futures and potentially kick-start their careers with MDLBEAST Records. Excitingly, YouTube is sponsoring the initiative, helping to discover and nurture emerging musical talent in the Middle East.
And much like last year, XP Music Futures is back with XP Presents. Details of who will be gracing the stage as speakers at this year’s event haven’t been unveiled yet, but previous editions have seen Beyoncé’s father Matthew Knowles and Jeddah-based rapper Lil Eazy take to the podium.
GO: Visit https://mdlbeast.com for more information.
