Sofia Vergara comes on board as the face of the campaign.

Get ready to experience the ultimate blend of luxury and culture at Via Riyadh when it opens on Thursday, 11 May. As the latest retail and restaurant destination in the Saudi capital, Via Riyadh offers a new era of indulgence while paying homage to the Kingdom’s rich cultural heritage.

From The St. Regis Riyadh to designer stores and world-famous restaurants, every element of this architectural masterpiece has been carefully crafted to provide an extraordinary experience. Even the ancient stones that formed the famous Tuwaiq mountain in Dhurma were professionally extracted to add a layer of historical significance to Via Riyadh.

But the excitement doesn’t end there. Modern Family star Sofia Vergara stars in Via Riyadh’s new advertising campaign, adding even more glamour to this already stunning destination.

In a video posted to Twitter on Monday by General Authority for Entertainment Chairman Turki Al-Sheikh, the actress arrives at Via Riyadh, walking through high-end boutiques, dining at restaurants and relaxing inside a cinema. The video ends with the American-Colombian star saying: “Shine like a star, don’t forget to spoil yourself a bit, VIA Riyadh is the place to be.”

Luxury shopping at Via Riyadh offers the world’s most exclusive brands, such as Aquazzura, David Webb, Dolce and Gabbana, Elie Saab, and many more. Food enthusiasts can choose from some of the best restaurants such as Bianca, Gymkhana, Sexy Fish, and many more. 

Via Riyadh

The Renaissance cinema offers a state-of-the-art movie experience, adding another layer of luxury to this already exceptional destination. And for those looking to relax and unwind, the cigar lounge provides the perfect atmosphere.

While dining and shopping experiences are surely one to look out for, The St. Regis Riyadh is the highlight of Via Riyadh. The ultimate luxury experience offers guests an unparalleled level of luxury and sophistication. 

Whether you are a local or a tourist, Via Riyadh is worth a visit.

GO: Visit www.viariyadh.com for more information.