Located in 11 West, it includes hair and beauty treatments. 


The Middle East is setting the standard with its beauty brands. Now, Bedashing Beauty is expanding from the UAE to Saudi Arabia. On 28 January, the company will open a salon at 11 West, Jeddah, and here’s what to expect. 

If you’re a beauty fan, get there early. On the opening day of Bedashing Beauty, the first 100 customers will receive goodie bags and complimentary services. The new venue will span three floors, each offering a different experience. The beauty lounge aims to bring together a community of like-minded beauty lovers. Guests can expect world-class services, including hair treatments with Balmain Hair Couture and Tokio Inkarami. Plus, body treatments and nail artistry. 

Bedashing Beauty

The venue includes private treatment rooms, shower rooms, and a shopping area with exclusive beauty products. The space also includes an abaya walk-in closet, an indoor café, a lounge, and an outdoor rooftop lounge surrounded by greenery. 

In 2008, Bedashing Beauty Lounge was founded in the UAE. The company aims to create confidence in women through beauty. Today, it has expanded, and there are more than 25 branches.

Bedashing Beauty

Tina Ghafurian, COO of Omorfia, explained: “We are thrilled to bring the Bedashing experience to Saudi Arabia. This branch is more than a pampering destination. It’s a space to celebrate individuality, be inspired, and connect with like-minded women. We look forward to empowering Saudi women and becoming an integral part of the community through local events, workshops, and various initiatives that celebrate and highlight local talents.”

Check in with FACT for the latest things to do in Jeddah. 

GO: Visit https://bedashingbeauty.com/ for more information.