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Guests aren’t expected to adhere to strict dress codes at Topgolf in Saudi Arabia.
The world’s fastest-growing entertainment concept will arrive in the Kingdom with the opening of three Topgolf facilities in Riyadh, Jeddah, and the Eastern Province. Founded in the United Kingdom before taking the US by storm, Topgolf will offer a casual and fun sporting experience that blends American dining, live music and a computer game-inspired driving range. Opening dates for the sporting facilities have not been confirmed, but here is what we do know.
A partnership between Golf Saudi, the Kingdom’s leading commercial developers of golf, and Topgolf Callaway Brands, Topgolf is a game that anyone can play (and win) where points are scored by hitting micro-chipped golf balls at giant dartboard-like targets on an outfield. The closer you get the ball to the centre or ‘bullseye’ and the further the distance, the more points earned – it’s as simple as that!
Topgolf inspires people of all ages and skill levels – even non-golfers – to come together for playful competition and because the microchipped balls instantly score themselves, players are immediately able to see the accuracy and distance of their shots on a TV screen in their hitting bay.
The fun and games don’t stop with the sport, as Topgolf in Saudi Arabia will also include a menu of American-inspired food and drinks. Making for a fun dinner date or social outing with friends. Topgolf is renowned worldwide for its combination of big-screen TVs and music in climate-controlled hitting bays to ensure all-season comfort.
Noah Alireza, CEO of Golf Saudi, said: “Our partnership with Topgolf Callaway Brands marks a pivotal moment for golf in Saudi Arabia. Our golf infrastructure has been rapidly evolving and this multi-brand deal with Topgolf Callaway Brands will accelerate the game we love across the whole ecosystem. Topgolf has brilliantly tackled the age-old challenge of accessibility, bringing joy and innovation to the game of golf for everyone. We are confident that we’ve found the right long-term partner to leverage the fast-developing sports and golf canvas in Saudi Arabia, and to co-innovate to help shape the future of golf in Saudi and beyond.”
Future expansion to locations across Saudi Arabia is expected. Rest assured, we’ll have more details for you as soon as they’re announced.
GO: Visit www.golfsaudi.com for more information.
