Partner Content: This move pushes Madinat Jumeirah to the forefront of embracing change and becoming more inclusive.

Lately, the UAE has seen a surge in the popularity of non-alcoholic beverages, reflecting a shift towards healthier lifestyle choices. The city’s burgeoning hospitality industry has been quick to adapt to these changing trends. In an effort to make such choices accessible for all, Lyre’s, the world’s leading non-alcoholic spirit brand, has partnered with Madinat Jumeirah.

Madinat Jumeirah has upped its game by introducing Lyre’s non-alcoholic delights across all its five-star hotels. Now, you’ll be able to find a fantastic selection of Lyre’s non-alcoholic drinks across all its properties, including Jumeirah Al Naseem, Jumeirah Al Qasr, Jumeirah Dar Al Masyaf and Jumeirah Mina A’Salam.

Whether you’re cutting back on alcohol or adopting healthy lifestyle choices, you can now savour a full dining experience without missing out. This move not only enhances the customer experience but also promotes inclusivity.

Lyre's

Lyre’s diverse range of non-alcoholic spirits, meticulously crafted to replicate the flavours and complexities of traditional alcoholic beverages, perfectly aligns with Madinat Jumeirah’s vision. Whether you’re sipping a zero-proof cocktail by the pool or a sophisticated twilight tipple at the bar, there’s a non-alcoholic option to elevate your experience.

“Inclusivity is not just a buzzword for us; it’s a fundamental aspect of our commitment to providing exceptional service,” shared Oleksandr Uvarov, Resort Beverage Manager at Madinat Jumeirah. “Our partnership with Lyre’s underscores our dedication to offering premium experiences that cater to all preferences, ensuring that every guest feels valued and accommodated.”

Madinat Jumeirah has always been the gold standard for top-notch guest experiences, defining what luxury looks like in the region’s hospitality scene. It is setting the stage for a major shift in the industry by embracing non-alcoholic options and other innovative hospitality trends. This partnership with Lyre’s isn’t just raising the bar, it’s redefining it, proving that luxurious experiences can also be inclusive and innovative.

GO: Visit https://lyres.me for more information.