The new campaign presents Hatta as the Highlands of Dubai with cycling, scooters and souqs.

For the people who say that the UAE lacks nature, we present to you Hatta. The mountainous natural beauty has always been great for an adventurous day (or stay), and it is about to get more exciting as it has announced new attractions.

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, has unveiled the project, which aims to enhance the wellbeing of residents and create unique experiences for visitors. The new campaign pitches it as ‘Hatta: The Highlands of Dubai’, which highlights how the scenic landscape can be enjoyed during the cooler weather. And, since Hatta is only a 90-minute drive from Dubai, it’s worth checking out this glorious gem.   

If you’re a sucker for Al Qudrah in Dubai, you’re going to love Hatta’s cycling and mountain bike tracks. The initial phase of the cycle track, which stretch 11.5 kilometres, has been completed. The second phase sees 6 kilometres added. Plus, a 5.5 kilometre mountain bike path will be created, connecting Al Tallah Park and Al Wadi Park.

Getting to Hatta is going to be a whole lot easier, as the traffic will be streamlined. So, if you don’t have a car, you can hop on the express bus services from Dubai to Hatta. Plus, guests can access car rentals, e-hail services and, in true Dubai-style, electric scooters.

There are plans to make Hatta more environmentally friendly, as 13,000 indigenous trees have been planted. Plus, the changes include Hatta Beach Project and the redevelopment of Hatta Heritage Village.  

The environmentally friendly programme will support local farmers and create business opportunities, such as a market place to sell local produce. So, if you’re looking to take the taste of Hatta home, then you’ll want to check out Hatta Souq when it’s completed. Local farmers will be selling fruit and vegetables, and it will be home to cafés, restaurants and entertainment spaces.

His Excellency Mattar Al Tayer, Dubai’s Commissioner General for the Infrastructure, Urban Planning, and Wellbeing Pillar and Chairman of the Supreme Committee to Oversee the Development of Hatta, explains: “The Supreme Committee has developed a programme to provide farmers guidance, resources and marketing platforms for their products. Farmers will be provided fertilisers, seeds and seedlings, and training to develop the skills, craftsmanship and project management capabilities necessary for taking advantage of business and investment opportunities.”

Adventure awaits.

GO: Visit www.visithatta.com for more information.