The festival runs from 23 to 27 April on Yas Island.
BRED Abu Dhabi, the Middle East’s neo-culture festival, will return to Yas Island from 23 to 27 April. The festival showcases the region’s art, fashion, and music. The lineup includes global fashion brands, street food stalls, and performances by grime and hip-hop artists.
BRED Abu Dhabi is produced by Brag in partnership with the Department of Culture and Tourism – Abu Dhabi and presented by Hypebeast. The festival first started in 2023 and is now in its third edition. If you’re wondering what neo-culture is, it’s all about the intermingling of separate cultures to create a new one. The event aims to bring together A-list international artists, regional talent, streetwear stalls, curated art, interactive experiences, and international as well as local food.
This year’s BRED Abu Dhabi has been announced with the release of the track “Hena,” which is inspired by cypher rap and features some of the region’s most talented rising and established artists. The track features Synaptik, the Palestinian-Jordanian rapper known for addressing themes like mental health, migration, and social inequality. Saudi rapper and songwriter Asayel is also on the track alongside Egyptian rapper and lyricist Karim Osama. The track will be available for streaming on all major platforms starting on 28 January.
BRED – named after the idiom ‘born and bred’ – is designed to be a celebration of the region’s urban scene. We’re told that visitors can expect a packed agenda of performances by regional and international artists, a curated retail experience featuring designs by global streetwear brands, popular street food concepts from across the region, gaming, basketball showdowns, and immersive art displays.
While we still don’t know who is headlining BRED Abu Dhabi 2025, previous performers at the festival have included AJ Tracey, Aitch, Dave East, Don Toliver, Offset, Metro Boomin, and Ty Dolla $ign.
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GO: Visit https://bredabudhabi.com for more information.
