The activation showcases the Pillow Talk Beauty Soulmates collection.


Food and beauty have come together for a colourful collaboration. Charlotte Tilbury and EL&N have launched a pop-up at Dubai Festival City Mall. Running until 4 May, it showcases Charlotte Tilbury’s new Pillow Talk Beauty Soulmates collection.

At the Charlotte Tilbury and EL&N pop-up, guests will be able to try out the new Pillow Talk Beauty Soulmates products. The trolley comes in bright pink with cute slogans – for example, “Darlings, all you need is love and pillow talk”. 

The Tilbury Treat is available, and guests can enjoy a one-hour makeover and a mini perfume. Guests will be able to indulge in the limited-edition menu, which has been inspired by the new collection.

Charlotte Tilbury is a British beauty brand, and it was created by the company’s namesake. After she loved experimenting with make-up, she created a YouTube channel, Charlotte Tilbury Beauty, which helped her gain a dedicated following. In 2013, the Charlotte Tilbury beauty brand launched. In 2015, she opened her first store in Covent Garden, London. Today, she has a worldwide reputation, and her stores can be found around the world. 

In 2017, the first café EL&N café was opened on Park Lane in London by Alexandra Miller. She was born in the United States, lived in Egypt and is now based in London. Today, there are more than 32 stores in locations ranging from Abu Dhabi and Dubai to Doha and Riyadh, and they are continuing to expand around the world. 

Check in with FACT for the best things to do in Dubai. 

GO: Visit https://elnlondon.com for more information.