Fix 101: Your guide to snagging the viral Dubai chocolate

Follow these steps to get a taste of sweet success with Fix Dessert Chocolatier.

If there’s one thing the UAE excels at, it’s creating food trends that go viral. From gold burgers to cracking coffees, the country has done it all. Amidst all these trends, the latest craze is a chocolate bar that’s turning heads not just in the UAE, but all around the globe — thanks to TikTok. Say hello to the viral Fix Dessert Chocolatier — also known as the viral Dubai chocolate.

What is Fix Dessert Chocolatier?

The viral Dubai chocolate is a homemade treat that blends the Middle Eastern dessert knafeh with the rich indulgence of chocolate. It features the gooey, crunchy texture of pistachio and cheese, with colourful paint splatters on top, making each piece unique.

Now, you can’t just find the viral Dubai chocolate in any store. In fact, there’s no dedicated Fix Dessert Chocolatier shop either. The only way to get your hands on this chocolate is through the food-hailing app, Deliveroo. But there’s a trick to it.

How to get your hands on a bar

Every day, new bars of the viral Dubai chocolate go on sale at 2pm and 5pm — and they’re gone within minutes. All you need to do is log into your Deliveroo account right before they go on sale, add them to your cart as soon as they’re available, and check out immediately. If you hesitate, someone else might swipe them and you’ll have to wait for the next slot — or the next day. Trust us, we know those chocolate cravings are real when they hit.

A box of six different flavours of the viral Dubai chocolate will cost you AED 385, while a mini box of 10 smaller pieces is priced at AED 189. Given the buzz around them, this feels like a small price to pay. Flavours include Can’t Get Knafeh of It-Hero (crispy knafeh mixed with pistachio and tahini paste, encased in milk chocolate), Cereously Chewsy (chewy fudge brownies with cereal wrapped in milk chocolate), Mind Your Own Buiscoff (crunchy lotus cheesecake enveloped in white chocolate) and Pick Up A Pretzel (crispy Knafeh and salted caramel pretzel encased in milk chocolate).

Who’s the brains behind the brand?

Fix Dessert Chocolatier was founded by British-Egyptian Dubai expat Sarah Hamouda, who launched the brand in 2021. She was inspired by her pregnancy cravings to create something more than the usual chocolate fix and thus, Fix Dessert Chocolatier was born.

So if you haven’t had the chance to give the viral Dubai chocolate a shot, this is your chance. Like all things in life, this too is all about timing.

GO: Visit https://deliveroo.ae or follow @fixdessertchocolatier on Instagram for more information.