Drift Beach Dubai unveils a trendy Missoni takeover

Located in One&Only Royal Mirage, the venue combines fashion, food and fun.  

Dubai is home to fashionable beach clubs. Now, Drift Beach Dubai is taking that to a luxurious new level with a Missoni takeover. Located at One&Only Royal Mirage in Dubai Marina, here’s what to expect from the Dubai beach club and Italian fashion house. 

The partnership between Drift Beach Dubai and Missoni has led to the unveiling of the Missoni Resort Club. The venue is decked out in bold branding on the cabanas, parasols, and sunbeds. Look out for the shades of blue and green throughout the space and the Missoni-branded towels that add a touch of luxe. 

Drift Beach Dubai is a much-loved beach club in Dubai. The venue showcases laidback luxury with views of the Arabian Gulf and Palm Jumeirah. It is also home to DRIFT Restaurant, which offers French cuisine.

Missoni is a luxury Italian fashion house. The brand hails from humble beginnings as a knitwear shop in Gallarate, Italy, and remains famous for its stylish knitwear. Over the years, the company expanded with Missoni Home, M Missoni and Missoni Sport. 

Missoni has been expanding its reach from the catwalk to shops, and across the lifestyle sector. The brand has previously worked with international resorts including Rocco Forte Hotels’ Verdura Resort in Sicily, Italy, and Nikki Beach Costa Smeralda in Porto Cervo, Italy. The brand has also worked on the interiors of Urban Oasis in Dubai, UAE, and an upcoming project includes Missoni Baia residences in Miami, United States. 

Drift Beach Dubai’s day passes start from AED 150 on weekdays and AED 200 on weekends.

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GO: Visit https://driftbeachdubai.com for more information.